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Marketing Director

June 16, 2026

Description Adams Brown specializes in serving clients in industries including construction and real estate, healthcare, agriculture, manufacturing, professional services, closely held business, local government and not-for-profit. In addition, we offer holistic tax, accounting, payroll, audit, financial advisory, business valuation, technology, wealth management and trust services to clients throughout the nation. With office locations throughout the Central U.S., we serve a diverse range of clients with tailored solutions to help them reach their financial goals. Visit our website to see current office locations. Position Summary Adams Brown is seeking an experienced Marketing Director to lead the firm’s marketing strategy, team and day-to-day priorities. This is an important leadership role focused on helping the firm grow strategically across key industries, services and markets. The right person for this role is a practical, growth-minded marketing leader who can see the big picture and still understand the details. They should be comfortable working with firm leadership, guiding Marketing Growth Managers, managing a team and helping the firm focus its marketing efforts on the industries, services and markets with the strongest opportunity. The Marketing Director will bring structure, direction and accountability to the firm’s marketing efforts while helping align marketing initiatives with firmwide business goals. This role works closely with partners, niche leaders and executive leadership to prioritize opportunities, support business development efforts and strengthen the firm’s overall marketing effectiveness. This role can be located in any of our office locations, to see office locations please visit https://www.adamsbrowncpa.com/about/locations/. FLSA Status: Exempt Requirements Key Responsibilities Strategic Marketing Leadership <ul><li>Lead the development and execution of Adams Brown’s marketing strategy and annual growth initiatives</li><li>Partner with executive leadership, partners and niche leaders to align marketing priorities with firm growth goals</li><li>Help identify which industries, services and geographic markets offer the strongest growth opportunities</li><li>Establish KPIs and reporting processes to measure marketing effectiveness and recommend strategic adjustments</li><li>Oversee the marketing and business development budget, ensuring strong resource allocation and ROI</li><li>Participate in leadership discussions related to firm growth, market opportunities and marketing priorities</li><li>Bring strategic recommendations to leadership, not simply execute requests </li></ul>This Person Will Help Answer Questions Such As <ul><li>Where should the firm focus its marketing time and budget?</li><li>Which industries and services have the strongest growth opportunities?</li><li>What campaigns, events and digital efforts will best support firm goals?</li><li>What should marketing stop doing, start doing or improve? </li></ul>Marketing Planning & Team Leadership <ul><li>Lead and mentor the marketing team, fostering accountability, collaboration and continuous improvement</li><li>Provide leadership and direction to Marketing Growth Managers and support consistent planning processes across the firm</li><li>Create a standardized framework for industry and service-line marketing plans</li><li>Review marketing plans to ensure they are focused, measurable and aligned with firm strategy</li><li>Work closely with Marketing Growth Managers, niche leaders and partners to develop and execute growth-focused marketing plans</li><li>Build strong cross-functional relationships across marketing, business development and client-serving teams</li><li>Help prioritize marketing resources based on firm goals, market opportunities and team capacity </li></ul>Marketing Strategy & Execution <ul><li>Oversee the firm’s digital marketing strategy, including website management, SEO and conversion optimization</li><li>Ensure effective use of CRM, marketing automation and analytics platforms to support reporting and campaign execution</li><li>Support content and campaign initiatives that align with firm growth priorities and business development efforts</li><li>Guide marketing messaging and positioning to support targeted industries, services and growth initiatives</li><li>Oversee campaign planning and execution across digital, email, events and other marketing channels</li><li>Evaluate marketing performance and recommend improvements based on data and results </li></ul>Sales Enablement & Business Development Support <ul><li>Own and optimize the firm’s client, prospect and referral databases</li><li>Lead the pipeline management process and support winning proposal development</li><li>Collaborate with practitioners and firm leaders to equip teams with messaging, materials and tools that support growth efforts</li><li>Help improve lead tracking, reporting and follow-up processes across the firm</li><li>Support business development initiatives through strategic marketing planning and coordination </li></ul>Qualifications <ul><li>Bachelor’s degree in Marketing, Communications, Business or related field preferred</li><li>10+ years of progressive marketing leadership experience, preferably in professional services or B2B environments</li><li>Experience leading strategic marketing planning and growth initiatives</li><li>Strong leadership and team management skills</li><li>Ability to work effectively with executives, partners and cross-functional teams</li><li>Strong understanding of digital marketing, CRM systems, analytics and marketing automation tools</li><li>Excellent communication, organizational and project management skills</li><li>Data-driven mindset with the ability to translate insights into action </li></ul>Success in This Role Successful Candidates Will <ul><li>Bring clarity and focus to the firm’s marketing priorities</li><li>Help align marketing investments with measurable growth opportunities</li><li>Improve consistency and accountability across marketing planning and execution</li><li>Strengthen collaboration between marketing, leadership and business development teams</li><li>Help marketing become a stronger driver of firm growth </li></ul>Working Conditions AdamsBrown, LLC promotes a flexible work environment with a deep commitment to technology and modern work arrangements. Our offices are open from 8:00 a.m. – 5:00 p.m. Monday through Friday during tax season and offices close at noon on Fridays outside of tax season. We are closed on major holidays, offer substantial paid-time-off, a comprehensive benefit package, competitive pay structure, and a culture of growth, clarity, and respect. Additional hours are required. There may be occasional overnight travel out-of-town. AdamsBrown, LLC., is an equal opportunity employer.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

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Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

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With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

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Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

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Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

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This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...