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Marketing Operations Manager

June 15, 2026

Orchid Security is the Identity Infrastructure Control Plane - connecting visibility, policy, and orchestration across the identity systems enterprises already own. We’re 70 people, early stage, and growing fast in the enterprise identity security market.Our marketing team runs lean and punches above its weight. We need someone to own the operational engine behind it - systems, data, processes, and the plumbing that makes campaigns actually work.The RoleYou’ll be the sole owner of Orchid’s marketing operations function - responsible for our marketing tech stack, lead lifecycle processes, campaign infrastructure, and the data that drives decisions. You work autonomously, move fast, and are deeply hands-on. This role reports to the VP Marketing. <h3>Requirements</h3> What You’ll Own<ul><li>Own and optimize HubSpot end-to-end: workflows, automation, lead scoring, segmentation, list management, and reporting</li><li>Manage the HubSpot–Salesforce integration: ensure clean lead handoff, accurate lifecycle stages, and reliable sync between systems</li><li>Build and maintain campaign infrastructure: landing pages, forms, UTM tracking, email sequences, and nurture programs</li><li>Own the marketing data layer: lead hygiene, attribution modeling, funnel reporting, and pipeline dashboards</li><li>Evaluate and manage the broader martech stack - identify gaps, recommend tools, own integrations</li><li>Collaborate with demand gen on campaign execution and with sales on lead routing and handoff quality</li><li>Document processes, build playbooks, and create the operational foundation as we scale</li></ul>What We’re Looking For<ul><li>3+ years in marketing operations, preferably at a B2B SaaS or cybersecurity company</li><li>Deep, hands-on HubSpot expertise - you’ve built and managed complex workflows, not just used them</li><li>Strong Salesforce working knowledge: you understand the CRM side of the HubSpot–SFDC relationship</li><li>Data-oriented: you’re comfortable in dashboards, can build reports from scratch, and use data to identify what’s broken</li><li>Self-directed - you don’t need to be told what to fix, you find it yourself</li><li>Experience managing multiple tools and integrations simultaneously (ZoomInfo, Clearbit, intent data, etc.) is a plus</li></ul>What Good Looks Like<ul><li>HubSpot is clean, documented, and trusted by the sales team</li><li>Leads route correctly, score accurately, and land in Salesforce without friction</li><li>Marketing can measure pipeline contribution with confidence</li><li>Every campaign launches on time with proper tracking in place</li></ul>Why Orchid<ul><li>Greenfield build - set up the marketing ops function the right way from the start</li><li>High-impact role: in a lean team, your work directly affects pipeline and revenue</li><li>Seed stage with real enterprise customers and a differentiated technical story</li><li>Competitive comp, meaningful equity, full flexibility</li></ul>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...