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Marketing Email and Content Manager
<p style="line-height:1.2;margin-top:16px;margin-bottom:16px;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">At Crisis Text Line we believe that every person in crisis deserves to be heard, understood, and supported. Our mission is carried forward by people who lead with empathy, integrity, and a deep sense of responsibility to one another and the communities we serve.</span></span></span></span></span></span></p><p style="line-height:1.2;background-color:#ffffff;padding:0pt 0pt 12pt 0pt;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Crisis Text Line provides free, 24/7, confidential mental health support via text, delivering crisis intervention and prevention when it’s needed most. We pair human connection with scalable technology, research, and partnerships to strengthen mental health systems and drive lasting change. We support individuals, communities, and populations, working in partnership with NGOs, foundations, corporations, and government and intergovernmental agencies to scale impact globally. </span></span></span></span></span></span></p><p style="line-height:1.2;background-color:#ffffff;padding:0pt 0pt 12pt 0pt;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">We are building a team of thoughtful, purpose-driven professionals who want their work to matter. If you’re driven by purpose, energized by organizing and leading high-impact initiatives, and motivated to build processes and projects that empower teams and advance organizational priorities, this is the role for you. </span></span></span></span></span></span></p><p style="line-height:1.2;margin-top:4px;margin-bottom:4px;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#1d1c1d;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">Role Summary</span></span></span></span></span></span></p><p style="line-height:1.3800000000000001;margin-top:16px;margin-bottom:16px;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">We are seeking a skilled and passionate Marketing Email and Content Manager responsible for developing and executing Crisis Text Line’s content and email strategy, overseeing the creation, editing, and distribution of content across various platforms like donor emails, website, blogs, and social media, ensuring it aligns with brand identity and targets the appropriate audience to achieve marketing goals. The ideal candidate is a skilled and passionate storyteller with a strong understanding of SEO and data/email marketing analytics.</span></span></span></span></span></span></p> <p style="line-height:1.2;margin-top:4px;margin-bottom:4px;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">Key Responsibilities</span></span></span></span></span></span></p><p style="line-height:1.2;margin-top:4px;margin-bottom:4px;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#1d1c1d;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Crisis Text Line is a fast moving, growing organization with a big vision and a critical mission. To serve our mission and vision, each role must be agile and flexible to meet the needs of the business, aligning their work with priorities as defined by their manager and team leaders.</span></span></span></span></span></span></p><ul><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#1d1c1d;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Support creation and implementation of a comprehensive content strategy aligned with organizational goals.</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#1d1c1d;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Craft persuasive narratives that drive growth across business targets (e.g., donors, volunteers, texters).</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#1d1c1d;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Oversee and develop email marketing donor strategy that drives fundraising by designing, executing and optimizing email campaigns targeted at acquiring, engaging and retaining donors. Write engaging content for marketing campaigns, blogs, articles, videos, social media posts, newsletters, and multimedia assets.</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#1d1c1d;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Collaborate with the marketing team and other departments such as philanthropy, public policy and research to align content on campaign strategy and organizational objectives.</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#1d1c1d;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Integrate optimized content for search engines and user engagement.</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#1d1c1d;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Monitor content performance, gathering analysis and adjusting strategies based on data insights.</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#1d1c1d;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Ensure all content aligns with the organization’s voice, tone, brand and values. </span></span></span></span></span></span></li></ul><p style="line-height:1.2;margin-top:4px;margin-bottom:4px;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#1d1c1d;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">Minimum Qualifications</span></span></span></span></span></span></p><ul><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#1d1c1d;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">3-5 years of professional content management including SEO, email marketing and copywriting experience</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#1d1c1d;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Exceptional storytelling ability, with experience crafting narratives that elicit emotional responses that convert to action.</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#1d1c1d;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Ability to write for different platforms (emails, social media, website, print) and adjust tone and style for different audiences (donors, staff, partners, volunteers).</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#1d1c1d;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">A deep understanding of email marketing best practices, and the ability to analyze data to optimize campaigns.</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#1d1c1d;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Proven ability to independently manage multiple projects and deadlines while driving work forward with strong prioritization, follow-through, and attention to detail in a fast-paced, mission-driven environment.</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#1d1c1d;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Applied experience using analytics and performance data to refine and improve content.</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#1d1c1d;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Strong editing and proofreading skills to ensure high-quality, error-free content.</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#1d1c1d;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Excellent communication and interpersonal skills for working with cross-functional teams.</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#1d1c1d;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Strong organizational and project management skills with attention to detail.</span></span></span></span></span></span></li></ul><p style="line-height:1.2;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">Preferred Qualifications</span></span></span></span></span></span></p><ul><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#1d1c1d;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Experience working in or with nonprofit organizations.</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#1d1c1d;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Proven success supporting content-driven campaigns that drive engagement, fundraising, or audience growth.</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#1d1c1d;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Experience with digital tools, email marketing platforms (e.g., Mailchimp, Salesforce), and content management systems.</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#1d1c1d;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Experience using project management tools such as Asana, Trello, or Monday.com to manage timelines, approvals, and campaign workflows.</span></span></span></span></span></span></li></ul><p style="line-height:1.2;margin-top:16px;margin-bottom:16px;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">Reliable High-Speed Internet Required:</span></span></span></span></span></span><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;"> Must have a stable high-speed internet connection to support seamless remote collaboration, virtual meetings, online job tasks, etc.</span></span></span></span></span></span></p><p style="line-height:1.2;background-color:#ffffff;padding:0pt 0pt 12pt 0pt;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:italic;"><span style="text-decoration:none;">For United States-based candidates: </span></span></span></span></span></span><br><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:italic;"><span style="text-decoration:none;">The target salary range for this position, across the United States, is $67,452–$80,351. Starting salary will vary based on location, qualifications, and prior experience. Candidates will learn the range specific to their location during the interview process. </span></span></span></span></span></span><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">We pay competitively in the tech-forward nonprofit space and offer a robust benefits package.</span></span></span></span></span></span></p><p style="line-height:1.2;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">Benefits & Well-Being</span></span></span></span></span></span></p><p style="line-height:1.2;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Crisis Text Line recognizes that we are all unique human beings with unique life circumstances, and our benefits package aims to be as flexible as possible to support your needs as you work to promote mental well-being for people, wherever they are. Our benefits package is thoughtfully designed using an equity lens, with input from our team and from industry best practices.</span></span></span></span></span></span></p><p style="line-height:1.2;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:italic;"><span style="text-decoration:none;">Highlights include:</span></span></span></span></span></span></p><ul><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Comprehensive medical, dental, and vision options that prioritize accessibility and financial peace of mind</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Employer-funded HSA contributions</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Generous PTO, sick time, and 19 paid holidays with a winter break</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">12 weeks of fully paid parental leave after 26 consecutive weeks of service</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Monthly internet and mental health stipends</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Annual Wellness Stipend</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Home office and professional development stipends</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">403(b) retirement plan with employer contribution</span></span></span></span></span></span></li><li style="list-style-type:disc;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">Sabbatical after 3 years of service</span></span></span></span></span></span></li></ul><p style="line-height:1.2;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:italic;"><span style="text-decoration:none;">Benefits are for U.S.-based employees; international benefits may vary. </span></span></span></span></span></span></p> <p style="line-height:1.2;"><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#000000;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">Within the United States, only candidates in the following states will be eligible for employment: </span></span></span></span></span></span><span style="font-size:11pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Poppins, sans-serif;"><span style="color:#000000;"><span style="font-weight:400;"><span style="font-style:normal;"><span style="text-decoration:none;">CA, CO, CT, FL, GA, IL, IN, IA, MD, MA, MI, MO, NJ, NM, NY, NC, OH, PA, TN, TX, UT, VA, WA.</span></span></span></span></span></span></p><p style="line-height:1.2;"><span style="font-size:11.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#1d1c1d;"><span style="background-color:#ffffff;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">No visa sponsorship available for this position.</span></span></span></span></span></span></span></p> <p style="line-height:1.2;"><span style="font-size:11.5pt;font-variant:normal;white-space:pre-wrap;"><span style="font-family:Arial, sans-serif;"><span style="color:#1d1c1d;"><span style="background-color:#ffffff;"><span style="font-weight:700;"><span style="font-style:normal;"><span style="text-decoration:none;">#LI-KR1</span></span></span></span></span></span></span></p><p style="line-height:1.2;"></p><br> <p><span style="\"font-size:14px\""><span style="\"font-family:Arial,Helvetica,sans-serif\""><strong>This is a remote-only position</strong></span></span></p>