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Demand Generation Lead

June 15, 2026

<div class="content-intro">Brandtech+ (formerly known as OLIVER+) is a global team of creative thinkers, tech-savvy trendsetters, and production pros specialising in film, CGI, automation, AI, motion design, and digital/print content. We partner with over 300 clients in 40+ countries and counting. Our focus is to connect clients with high-quality solutions, talent and ambitious opportunities worldwide.  As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.</div>Role: Demand Generation Lead Location: Remote until further notice About the role: The Demand Generation Lead is a senior individual contributor responsible for nurture strategy and content, email sequencing, CRM management, intent data and targeting intelligence, website conversion tracking, performance reporting, and sales enablement across Global Marketing Team. You'll work alongside the Content & Campaigns Lead, Brand Lead, PR Manager, and field and ABM marketers — actively contributing to how leads are acquired, nurtured, and converted, while providing the data infrastructure and commercial insight that informs the wider team's decisions. You'll own the mechanics of conversion: the workflows, the sequences, the scoring models, the enablement assets, and the dashboards that connect marketing activity to revenue. You'll report into the Marketing Director and play a direct role in how our marketing investment is understood, evaluated, and improved at a senior level. What you will be doing: <ul> <li>Own the end-to-end email nurture programme: strategy, commercial copy, sequencing, triggers, branching, timing and optimisation for warm, cold and lapsed audiences.</li> <li>Build and maintain nurture workflows and automation across marketing and sales, keeping clear documentation of active sequences and rules.</li> <li>Manage the CRM (HubSpot, Salesforce or equivalent): segmentation, lifecycle status, data hygiene and pipeline management.</li> <li>Design and maintain lead- and account-scoring models aligned to ICP and observable buying signals.</li> <li>Operate intent and enrichment data sources to build and prioritise TALs/ICPs; surface in-market accounts and escalate opportunities to relevant stakeholders.</li> <li>Develop and maintain sales enablement assets (ABM playbooks, outreach sequences, one-pagers, decks) and manage an organised enablement library.</li> <li>Build and own performance dashboards and attribution frameworks (UTM discipline, multi-touch models) that connect campaigns to pipeline and revenue.</li> <li>Maintain website tracking (tag manager, events, goals), monitor UX and conversion metrics, and recommend CRO tests and improvements.</li> <li>Provide actionable insight and recommendations from data — not just reports, but clear next steps for optimisation.</li> <li>Track spend for CRM, intent, analytics and automation platforms and support ROI/budget reporting.</li> <li>Operate effectively in a remote, async-first team: document clearly, communicate proactively, and manage stakeholder expectations across time zones.</li> <li>Leverage generative AI to accelerate content, sequencing and analysis while applying critical human oversight.</li> </ul> What you need to be great in this role: <ul> <li>5+ years’ experience in B2B demand generation, marketing operations or growth roles with ownership of nurture programmes and CRM.</li> <li>Hands-on experience with a major CRM (HubSpot, Salesforce) and marketing automation: segmentation, workflows, scoring and lifecycle management.</li> <li>Practical experience with intent data platforms, data enrichment and building TALs/ICPs.</li> <li>Strong analytics capability: GA4, BI/reporting tools (Looker, Power BI, Data Studio), UTM tracking and multi-touch attribution.</li> <li>Experience with website tracking and CRO (tag management, event setup, conversion testing).</li> <li>Excellent conversion-focused copywriting for email and enablement materials.</li> <li>Proven ability to collaborate with sales, ABM and field teams and translate commercial priorities into activation.</li> <li>Organised, self-directed and effective in remote/async working environments.</li> <li>Practical experience using generative AI tools to speed content and analysis, with good judgement about when human review is required.</li> <li>Good to have - Experience with enterprise ABM programmes, agency or consultancy background, familiarity with Marketo/Eloqua, and basic SQL or data engineering exposure for complex reporting.</li> </ul> Req ID: 17726 #BTG+ #LI-PG1<div class="content-conclusion">Our values shape everything we do: Be Ambitious to succeed  Be Imaginative to push the boundaries of what’s possible  Be Inspirational to do groundbreaking work  Be always learning and listening to understand  Be Results-focused  to exceed expectations  Be actively pro-inclusive and anti-racist across our community, clients and creations  Brandtech+, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.  Brandtech+ has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.'</div>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...