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[Remote] Web Product Manager
Note The job is a remote job and is open to candidates in USA. Coralogix is a modern, full-stack observability platform transforming how businesses process and understand their data. They are hiring a Web Product Manager to drive organic discovery and optimize the visitor-to-conversion funnel, treating their website as a revenue-generating product. This role involves collaboration across marketing, product, and data & analytics to enhance user engagement and conversion rates. Responsibilities Drive organic discovery across traditional and AI-era search; GEO (ChatGPT, Perplexity, Gemini, Claude, Grok) is a primary investment, and AEO (featured snippets, People Also Ask, zero-click) is core Own technical SEO Core Web Vitals, page speed, schema markup, CDN configuration, crawl efficiency Define keyword and topic strategy by funnel stage with content and product marketing; manage the AI content/SEO agency day-to-day (calendar, brief quality, output accountability) Build and maintain GEO measurement AI referral traffic and brand citation rate in AI-generated responses Optimize the full funnel — visitor to demo and visitor to free trial (try.coralogix.com) — with free trial signups tracked as a standalone growth metric Implement and optimize the website AI SDR for real-time, multi-path engagement, not just "book a meeting." Define and test PLG landing paths free trial flows, product-led signup entry points, and self-serve onboarding handoffs Run A/B and real-time experimentation on CTAs, hero copy, and landing pages Track free trial signups as a standalone growth metric, not just within cohorts Own the WordPress CMS publishing workflow, plugins, performance, and uptime Manage the web development contractor — briefs, approvals, QA, deployments, and stakeholder coordination Own conversion action setup and thank-you page tagging for paid campaigns; maintain marketing automation forms, gated content, and lead routing Oversee web accessibility compliance Own all positioning-driven website changes homepage hero, product nav, solution pages, use-case pages Coordinate with product marketing, brand, and design on net-new pages and campaign landing pages; partner with DevRel and product marketing on the blog series, technical guides, and content calendar Own attribution tracking, full-funnel web reporting, and the web-to-pipeline connection — sessions and pageviews are inputs, not outputs Partner with data and analytics on warehouse dashboards (organic traffic by source, conversion rate by page, PLG signup cohorts, session-to-pipeline attribution) Define and own website KPIs organic traffic growth, free trial signup rate, demo conversion rate, AI/LLM referral share, AI SDR engagement Skills 3 to 6 years in a B2B SaaS web PM, growth PM, or digital marketing role Deep SEO/GEO fluency understands both technical SEO and AI-era search (GEO, AEO, LLM citation optimization). Not just someone who 'does SEO' Hands-on with WordPress, GA4, Google Tag Manager, and conversion tracking. You can do things, not just delegate them PLG mindset has owned or materially contributed to self-serve signup flows, not just inbound demo forms Experience with A/B testing, landing page optimization, and website personalization or AI SDR tools Can write a clear brief, review developer output, and QA a page. Not a pure PM who only writes tickets Data-literate reads attribution funnels, pulls from BI dashboards, and acts on what you find Strong communicator across marketing, product, sales, and engineering Marketing automation form and lead routing familiarity a strong plus Benefits Comprehensive and inclusive employee benefits for healthcare, dental, and mental health benefits A 401(k) plan and match Paid sick time and paid time off Company Overview Coralogix is a SaaS platform that uses machine learning algorithms to facilitate delivery and maintenance processes for software providers. It was founded in 2016, and is headquartered in Ramat Gan, Tel Aviv, ISR, with a workforce of 501-1000 employees. Its website is http//www.coralogix.com. Company H1B Sponsorship Coralogix has a track record of offering H1B sponsorships, with 1 in 2024. Please note that this does not guarantee sponsorship for this specific role.