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[Remote] Senior User Growth & Lifecycle Specialist
Note The job is a remote job and is open to candidates in USA. Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. The Senior User Growth & Lifecycle Specialist will manage and collaborate with teams to oversee global lifecycle marketing campaigns, focusing on user activation, retention, and repeat purchases through various marketing strategies. Responsibilities Lead the optimization of the new user onboarding process by implementing product iterations, personalized marketing campaigns tailored to individual users, and targeted engagement strategies to improve new user activation and first-time transaction (FTT) conversion rates Build a comprehensive user lifecycle management system and user segmentation framework, and enhanced user engagement and repeat purchase frequency through the development of membership programs, point systems, gamification, and various other strategies including cross-selling Design and optimize user referral and viral growth mechanisms to drive product organic growth Lead A/B testing and user segmentation strategies to implement refined operations and achieve optimal allocation of operational resources Collaborate with teams across the organisation to ensure smooth execution of lifecycle marketing strategies and campaigns Utilise strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions Stay well-informed on each Business Unit's products, including their features, user preferences, and pain points Skills Proven track record of successful growth from zero to one or from one to a thousand users, leading initiatives in user retention, conversion, and repeat purchase with significant results Over 5 years of experience in the internet industry, with more than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech Experience of individually leading growth projects, operations or campaigns with systematic framework and methodology In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies Knowledge and experiences in using marketing automation platforms/ tools Possess strong data-driven thinking, capable of establishing and improving data monitoring and analysis systems for user operations, with the ability to keenly identify issues through data and propose corresponding solutions Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders Benefits Competitive salary and company benefits Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team) Company Overview Binance is a blockchain ecosystem and digital asset exchange platform that provides a wide range of crypto-related services. It was founded in 2017, and is headquartered in George Town, Midland, CYM, with a workforce of 5001-10000 employees. Its website is https//www.binance.com.