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[Remote] Creative Strategist
Note The job is a remote job and is open to candidates in USA. Social Paradigm Group is a leading D2C agency in the UK that helps ecommerce brands grow profitably. They are seeking a Creative Strategist to develop high-performing creative strategies and concepts that drive growth for clients, collaborating closely with Growth Strategists and Designers. Responsibilities Lead creative ideation and concept development for paid social campaigns across Meta, TikTok, and emerging platforms Write clear, detailed, high-standard creative briefs that designers and editors can execute without ambiguity Translate performance data, client goals, and audience insights into creative direction that drives results Continuously generate, test, and iterate on new angles, hooks, formats, and concepts Work within the group's creative briefing workflow, ensuring briefs move through the pipeline on time and to standard Write and refine ad copy including hooks, primary text, and headlines aligned to platform best practices Support creative iteration by developing new angles from winning concepts Ensure creative output aligns with brand voice while remaining performance-led Use AdSynth (our in-house ad building platform) to deploy creative efficiently across campaigns Contribute to email marketing strategy and creative, including campaigns and automations Write or brief performance-led email copy and creative direction in line with wider marketing plans Conduct ongoing creative and competitor research to inform ideation Stay up to date with platform trends, ad formats, and creative best practices Feed insights back into the wider creative team to raise the standard across the group Work closely with Growth Strategists to align creative strategy with account goals and performance feedback Collaborate with designers and contractors to ensure creative briefs are executed to a high standard Operate to the group's creative and reporting standards, maintaining consistency across every client you work on Own quality control on your creative output — nothing goes out that doesn't meet the Social Paradigm Group standard Skills Strong creative ideation and briefing skills Proven experience writing high-quality creative briefs for paid ads Experience with ad copywriting and performance-led creative Email marketing experience, including campaigns and/or automations Strong understanding of paid social advertising, Meta and TikTok preferred A performance mindset — you understand that creative is the biggest lever in paid social, and you care about the numbers High standards, attention to detail, and the ability to give and receive creative feedback constructively Comfortable working in a fast-paced, remote environment where briefs move quickly and deadlines are non-negotiable Benefits Fully remote 30 days annual leave Birthday off Monthly team days and socials Company Overview Formed from the merger of two of the UK's leading D2C agencies, SPG combines paid social, creative and email with proprietary technology built to drive performance at every stage of growth. It was founded in 2026, and is headquartered in , with a workforce of 11-50 employees. Its website is http//socialparadigmgroup.com/. Apply To This Job