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Head of Growth Marketing

June 27, 2026

<h2>Hello, we’re Instrumentl. 👋</h2> Nonprofits do some of the most important work in the world, and most of them are still managing grants in spreadsheets. We're fixing that. <a href="https://www.instrumentl.com/">Instrumentl </a>is a profitable, hypergrowth, YC-backed SaaS platform building the operating system for grant-funded organizations. More than 5,500 nonprofits use Instrumentl to discover, track, and win grant funding, from local community organizations to the San Diego Zoo and the University of Alaska. Collectively they’ve moved over $1 billion through our platform. We're growing more than 40% year over year, customers love us (Ellis PMF 60+), and we're hiring people who want to build something that matters. About the role<div> We're hiring a Head of Growth Marketing to build Instrument’s growth and demand engine for how we reach, engage, and convert nonprofits and grant-funded organizations from first touch through free-trial activation and Sales handoff. This is an exciting new role where you get to set the strategy, own the pipeline number, and rapidly test and learn, running execution through contractors and agencies to start with support to build a team as the engine grows. The right person holds themselves to a high bar, has a deep sense of ownership paired with a desire for cross-team collaboration and creativity. You're energized by a truly unique opportunity to join a mission-driven company that's rapidly growing. </div> What you'll do<div> Growth & Demand Generation <ul> <li>Build and own the multi-channel demand engine: SEO/SEM, Paid Social, Email, and emerging channels. Set targets and own the resourcing plan and outcomes behind them</li> <li>Develop creative campaigns and messaging that compels nonprofits and grant-funded organizations to engage and convert</li> <li>Lead our AEO/GEO approach so Instrumentl shows up across traditional and AI-powered discovery</li> </ul> Funnel & Conversion <ul> <li>Own the conversion funnel from first touch through free-trial activation and Sales handoff</li> <li>Partner with Product and RevOps to optimize landing pages, onboarding flows, and lead routing</li> </ul> Cross-Functional Partnership <ul> <li>Work with PMM, Brand, and Events to build integrated campaigns Align with Sales on lead quality and pipeline; partner with RevOps and Finance on attribution, budgeting, and ROI</li> </ul> Team & Operations <ul> <li>Stand up the needed dashboards and reporting infrastructure to support data driven decision making</li> <li>Build a rigorous test-and-learn model: structured experiments, fast iteration, clear learnings</li> <li>Use AI tools to accelerate execution and build workflows that compound over time</li> </ul> </div> What we're looking for<div> Required <ul> <li>8+ years in demand gen, growth, or performance marketing at B2B SaaS companies</li> <li>Proven track record owning a pipeline number and building a multi-channel demand engine</li> <li>Hands-on experience across SEO/SEM, Paid Social, Email, AEO and CRO </li> <li>Experience managing execution through contractors and agencies while owning strategy and channel decisions</li> <li>Strong cross-functional collaborator — effective working across PMM, Sales, Product, RevOps, and Finance</li> <li>Creative marketer with a track record for campaigns that convert</li> </ul> Nice to have <ul> <li>Experience building a growth function from the ground up at an early-stage company</li> <li>Has marketed to nonprofits, mission-driven, or grant-funded organizations</li> </ul> </div> Compensation & Benefits<div> or US-based candidates, the target salary range is $180,000 -$200,000 + equity. Final compensation is determined based on experience, skillset, scope, interview performance, and geographic location. Canadian compensation varies by province and will be shared by your recruiter. Benefits <ul> <li>100% covered health, dental, and vision insurance for employees (50% for dependents)</li> <li>Generous PTO, including parental leave</li> <li>401(k)</li> <li>Company laptop and home-office stipend</li> <li>Bi-annual company retreats</li> </ul> Instrumentl is evolving rapidly. You'll always have new challenges and opportunities to grow here. </div> Instrumentl is an equal opportunity employer. We are committed to building an inclusive workplace and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, genetic information, or any other legally protected status. We encourage candidates from all backgrounds to apply. If you need a reasonable accommodation during the application or interview process, please let us know.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...