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Director, Social Media & Digital Video

June 27, 2026

The ABC News Digital group and is responsible for building and executing dynamic social and video campaigns, developing both short-term and long-term strategy for the team, working directly with executive stakeholders as it relates to social media and digital video matters, fostering audience engagement, and optimizing content to elevate ABC News’ digital presence. We're looking for a sharp, audience-obsessed leader to own our social media and digital video presence across ABC News.

The Director, Social Media & Digital Video is a key leadership role within ABC News Digital, responsible for building and executing social and video strategy across one of the most recognized names in news. This person will own the full arc — from day-to-day content decisions to long-term platform strategy — while working directly with senior stakeholders and leading a team focused on audience growth, engagement, and revenue.

You'll bring a data-informed, audience-first mindset to every platform we're on, with particular emphasis on our highest-growth opportunities: YouTube, TikTok, vertical video, and our owned and operated properties, where new video investment is accelerating. You'll translate analytics and industry trends into action, and collaborate cross-functionally to keep ABC News' voice sharp and consistent everywhere it shows up. This role reports to the Vice President of Digital Media.

The ideal candidate has a proven track record of building and scaling digital video and social media operations — not just maintaining them. You're equally comfortable in a strategy meeting with executives and in the weeds of a breaking news moment, where editorial judgment has to be fast and it has to be right. You thrive in high-pressure environments, you know what audiences want before they do, and you understand how growth, engagement, and monetization connect.

Responsibilities:

Lead ABC News’ social media and digital video strategy across 24/7 news and other verticals
Manages a team of social media and digital video producers, and audience engagement editors, providing guidance, feedback, and fostering a creative and collaborative work environment
Tackle short and long-term strategy, scrutinize current operations to find ways we can improve workflows and drive efficiencies, and stay on top of trends to keep our group evolving and to ensure that we remain a trusted and top source for news in the digital space.
Develops and implements innovative and engaging social media and digital video campaigns to enhance audience interaction and grow account following.
Collaborates with cross-functional teams, including marketing, comms, and synergy partners to align initiatives with overall brand objectives.
Stays abreast of industry trends and emerging platforms to recommend and integrate new features and technologies into our cross-platform approach.
Leads collaboration with content creators, data analysts, and editorial teams to ensure cohesive and timely coverage of breaking news, live events and other priorities.
Analyzes social media metrics and trends to optimize content performance and make recommendations for future strategies.
Works with the VP, Digital Media to cultivate relationships with key stakeholders, both internally and externally.

Basic Qualifications:

Minimum of 8 years of experience in Social Media/Digital Video or a related industry
Minimum of 4 years of experience managing teams of people
Minimum of 5 years of experience using video editing software (e.g. Premiere)
Minimum of 5 years of experience using photo editing software (e.g. Photoshop, Canva)
Proven experience working in a fast-paced newsroom at a major network, national news organization, or top local market, with strong editorial judgment and ability to make real-time decisions during breaking news and live coverage
Proven experience in social media management, with a focus on news content
Demonstrated success in driving audience growth and engagement through strategic social media initiatives
In-depth knowledge of digital media landscape, including various social media platforms, analytics tools, and emerging trends in digital media
Strong writing and editing skills
Adherence to the highest standards of Journalism
Excellent communication and interpersonal skills to effectively collaborate with internal teams and external partners
Strong leadership skills with the ability to motivate and mentor a team
Must be available to work on short notice during major breaking news events

Preferred Qualifications:

Minimum of 5 years of experience managing large-scale social media accounts for a big brand

Required Education:

Bachelor’s degree or equivalent in Journalism, Communications, Online/Multimedia or related field

The hiring range for this position in New York, NY is $176,400 to $236,600 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...