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Direct Response Copywriter - REMOTE

September 5, 2026

Direct Response Copywriter for Truvani

Remote (U.S.-based required) | Full-Time | Reports to: Senior Creative Strategist, Performance Advertising

Compensation: $75,000-$105,000 base, based on experience | Immediate hire

WHO WE ARE

Truvani makes products without toxins, and labels without lies. Founded on one simple belief - that the ingredients in your food and supplements shouldn't require a chemistry degree to understand - we build clean, honest health and wellness products and back every one of them up with real transparency.

Most brands say they're clean. We actually mean it. And we're looking for people who feel the same way about the work they put their name on.

THE OPPORTUNITY

Truvani is hiring a Direct Response Copywriter to write the ad copy, hooks, scripts, and campaigns that turn strangers into customers - across Meta, YouTube, email, and social. You'll work hand-in-hand with our Senior Creative Strategist and the in-house creative team, taking a brief from concept to a finished, publish-ready script or ad in your own voice.

You are curious about why people buy-not just what looks good. You understand how consumer psychology, persuasive messaging, brand trust, creative craft, and media performance work together. You can write in a range of tones without losing Truvani's voice.

WHAT YOU'LL DO

Write what converts. Write ad copy, hooks, scripts, and creative briefs for Meta, YouTube, and other paid channels, seeing each concept through from idea to finished asset.
Own the concept. Take ad concepts from idea to execution - writing the copy, briefing designers and video editors, and working with creators to bring scripts to life on camera.
Write beyond the ad. Write email campaigns, social captions, product copy, and other brand content, ensuring Truvani's voice stays consistent everywhere it shows up.
Protect the voice. Serve as a steward of Truvani's brand voice across every piece of copy you touch, no matter the channel or format.
Collaborate cross-functionally. Partner closely with the Senior Creative Strategist, designers, video editors, and product and marketing teams to bring campaigns to life on deadline.
Test and iterate. Use performance data (CTR, hook rate, CPA) and customer feedback to refine messaging, kill what isn't working, and double down on what is.
Stay sharp. Track direct-response classics, competitor advertising, and category trends to keep your copy sharp and your angles fresh.

WHAT YOU BRING

3+ years of copywriting experience, with a proven track record of driving traffic, engagement, or conversions through Meta, Instagram, or other paid ad channels.
Deep, applied knowledge of direct-response and consumer-psychology principles (think Schwartz, Ogilvy, Halbert, Breakthrough Advertising) - you can explain why a piece of copy works, not just that it does.
Demonstrated ability to translate long-standing direct-response principles into short-form, scroll-stopping content for today's feeds.
Excellent writing, storytelling, and editing skills, with the range to write in different tones without losing the brand's voice.
A portfolio of 2-3 pieces of copy you've written, ideally with the performance results you can speak to.
Comfort working across multiple campaigns and projects at once without dropping a thread.
Experience in health, wellness, supplements, or CPG is a strong plus, but a genuine interest in the category is required.
Based in the United States and able to work core U.S. business hours; this is a remote role, but it is not open to candidates located outside the U.S.

WHAT SUCCESS LOOKS LIKE

During your first six months, you will:

Develop a strong command of Truvani's brand voice across ads, email, and social
Ship a steady weekly cadence of new ad concepts, hooks, and scripts
Build a working library of high-performing copy and hooks the team can draw from
Sharpen messaging based on test results and customer feedback
Strengthen collaboration with the Senior Creative Strategist, designers, and video editors
Contribute copy beyond paid ads - email, social, and product content as needed
Earn a reputation across the team as a fast, reliable, on-brand writer

SALARY AND BENEFITS

Base salary of $75,000-$105,000, based on relevant experience
Health benefits available after 60 days
401(k) benefits with employer matching available after 60 days
Paid time off and paid holidays
Paid family leave
Remote work stipend
Education and professional-development stipend
Monthly Truvani store credit
Fully remote work within the United States

HOW TO APPLY

Please submit:

Your résumé and link to LinkedIn profile
A portfolio or links to 2-3 pieces of copy that showcase your skill
A brief explanation of your contribution to each example
Relevant performance context, if available

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...